Remember To Keep Your Trademark Portfolio Up To Date

It is of paramount importance that every business protects both their brand names and their logos. Branding has never been more important than it is today. In a time where the business landscape changes so rapidly, many companies tweak and update logo and font designs on a fairly regular basis. These small changes can quickly have a large effect on the overall appearance of a logo or graphic, meaning your current trademark registration is no longer effective.

 

Part of the Trade Marks Act says that a person who does not own the trademark can apply for it to be removed from the Register if it has not used for a while.

A recent case led to the revocation of an existing Community Trademark. The case was initiated by a competitor of the company who held the trademark. The competitor argued that the trademark had not been used for a considerable amount of time.

 

Some tips when it comes to your trademark portfolio:

• Check your trademark registrations when you update your logos and brands
• Trying to use an existing trademark in a different form may cost you the trademark
• You may lose a trademark if you don’t use it for a prolonged period of time
• Business diversification may render existing trademarks out of date
• Protect any new brand names, services or products
• Tademarks can be a huge asset so maintain them!

Need intellectual property advice for your business? Contact us today
For specialist city quality intellectual property advice at local prices, contact our specialist IP Solicitors today.

• call (01722) 422300  for FREE initial phone advice or
• email us at advice@intellectual-property-lawyer.co.uk

 

 

 

 

 

 

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